the essence of the boopie marketing is to bring a child like sensibility to the universe of boopie. each boopie will have an assigned power by each boopie face.

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the princess bubblegum boopie will make your vision rose coloured as if you are in an eternal sunset

although these powers are not actually tangible they will be a very important element for the marketing of boopie. we want to create a world of pop that feels like confectionary marketing or the way fantasy felt as a child. it is important for us to create a world that feels immersive, fun and hopeful for all involved. this will also be a fun contrast to the imagery on the boopie.

we definitely love the potential juxtaposition of provocative and daring visuals against cute poppy graphics - playboy meets pokemon

this whole marketing plan will also lend itself to fun ventures within the gaming element of boopie which is still being mapped out as the concept builds.